The Leading Provider of Talent Assessments, SHL is Reinvented

DATE: 2018/04/19


Updated Brand Identity Launched on Company’s First Day Under New Ownership

LONDON, U.K. – April 4, 2018 – The world’s leading provider of talent assessment today announced that it has begun operating as “SHL.” The company unveiled an updated brand identity on the first day under the ownership of Exponent Private Equity.

The SHL brand is defined by a new mission, set of values and logo designed to more powerfully convey the company’s heritage and leadership in talent assessment and management. SHL’s passion for advancing the science of people in the workplace, assessment innovation and best practice helps clients transform productivity and improve business outcomes.

“Senior leaders and their teams around the globe increasingly rely on SHL to support critical decisions they make about their people, every day. Having the right people is key to improving productivity for today, and the future,” said Andy Bradshaw, CEO, SHL. “Through our world-leading assessment tools and technologies, we provide deep insights into workforce performance and potential to help companies make confident, data-driven decisions about hiring, managing and developing talent.”

SHL’s new logo is simple, strong and visually captures the notion of connections and innovation, two of its four core values, which are represented as dots in the logo. It also capitalises on the company’s energy, confidence and passion for people and technology as evidenced in the fresh new, vibrant colour palette. To round out the brand transformation, SHL’s new tagline, “Talent in Innovation. Innovation in Talent,” reinforces the company’s commitment to innovation through its employees and its portfolio of offerings.

Bradshaw continued: “As an independent company, we will continue to advance solutions and services that support data-driven people decisions, however, our brand will always be defined by the superior outcomes and the tangible business value we deliver for our 10,000 clients worldwide.”

SHL decided on its name, new tagline and updated brand after extensive research that included clients, prospects and employees. The new brand identity was revealed to 1,200 SHL employees in late March and previewed publicly shortly thereafter during an awards ceremony in China, at which SHL was recognised by HRoot as the “Best International Provider of Talent Assessments”.

The new name and supporting changes went live this morning on the SHL corporate website and are visible at its global headquarters in Thames Ditton, U.K. and in regional offices around the world.  Over the next year, SHL will continue to align its tools, technologies and services to streamline and strengthen the SHL brand.

To learn more about SHL, visit

About SHL

SHL is the global leader in talent innovation, helping companies transform productivity through deeper people insight. Powering the future of business, our data and tools are proven to drive stronger, more sustainable business outcomes.

Our unrivalled assessment science, benchmark data and analytics empower leaders and their teams to make confident, data-driven people decisions, when it matters most – transforming the way organisations recruit, manage and develop talent. With 40 years of talent expertise, we’re a trusted technology partner to more than 10,000 companies worldwide. We work with companies of all sizes in every industry across more than 150 countries, including 50% of the Fortune Global 500 and 80% of the FTSE 100. For more information, visit


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